The minute the campaign has appeared on the television screens, it has grasped everyone's attention. They say 'what's in a name', I would say a lot!!! As it has immensely worked for coca cola. The bottles featuring with the names, and above all the names been customized.Coca Cola has done its job to get it sales tripled. The company had a huge drawback in US from a couple of years, but this campaign has boosted up the sales of the company.
2011 summer, the time when "share a coke" campaign was first launched. The campaign was first introduced in Australia, the primary purpose of the campaign was to increase it's sales during summers, to engage people and instigate them not to just buy it , but to buy with endearment.The minute the campaign came into light, people started engaging with the brand, and the sales in Australia increases up to seven percent,especially among young adults the consumption increased with a huge graph.
And after the success story in Australia, the campaign was introduced in 80 other countries and appeared as a protruding brand. It was the most discussed brand in 2014. Traffic on social networking websites of coke increased eminently. Coca Cola gave an opportunity to express themselves through a bottle, not only that, it gave an opportunity to share with someone else as well. A person is identified by its name, and the name is the most personal thing, that anybody could ever have.Coca Cola thought through it, made a strategy, execute it and got the exceeding sales that the company wanted.
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| #shareacoke campaign |
